Malouf™ Upholstered Highrise™ Bed Frame Is Now Ready to Ship
LOGAN, Utah—The Upholstered Highrise™ Bed Frame by Malouf Home™ is in stock and ready to ship to retailers nationwide. Malouf™ launched this new product at January Las Vegas Market, receiving positive feedback on the product’s innovative design and functionality. Retailers can order the Upholstered Highrise™ Bed Frame through the Wholesale Resource Center.
“The Upholstered Highrise™ was a big hit at Las Vegas Market. Retailers love the affordable price and overall build, and now they can bring this product into their stores,” said Jesse Gibbs, VP of National Sales. “This frame is the middle-tier option between an adjustable base and standard frame and allows customers to upgrade their bed at a lower price point.”
The Upholstered Highrise™ is a platform-style frame and matches the new design of Malouf’s adjustable bases with linen-like charcoal upholstery. One of the most popular features is the adjustable legs for underbed storage and a total deck of up to 14 inches. Other key benefits include the frame’s solid steel construction and versatile design. By removing the legs, the frame can function as a Bunkie board or zero-clearance base. Headboard brackets are also included so customers can easily attach their headboard to the bed frame.
The Upholstered Highrise™ is available in Twin, Twin XL, Full, Queen, King and Cal King sizes, and the frame is compatible with Malouf’s new assortment of mattresses: the Ice Cloud™, the Polaris™, and the Neve. Orders can be placed through the Wholesale Resource Center. Training videos and marketing materials are also available on the WRC.
For more information about their products, visit maloufhome.com. To partner with Malouf™, contact a sales representative at sales@maloufhome.com or 800-517-7179.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation™, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.