Pillows

Frequently Asked Questions

• What type of pillow is best for my sleep position?

  The best pillow for your sleep position is one that properly aligns your spine. Typically, side sleepers benefit from firmer pillows, stomach sleepers from softer pillows, back sleepers from medium-firm pillows, and universal sleepers from soft, versatile pillows. Shoulder cutout pillows are a great option for side sleepers.

• Which pillow is best for cooling?

  If you sleep hot, you'll love the CarbonCool™ LT in both regular and shoulder cutout variations. The innovative cooling technology in the pillow absorbs and dissipates body heat to maintain the optimal sleep climate all night long. Our gel-infused Zoned Dough™ and ActiveDough™ pillows are also a great fit for those who sleep hot.

• How long does a good pillow last?

  A good pillow maintains its best quality for about 2-3 years. After that, we recommend replacing your pillow to ensure your pillows are supportive, comfortable, and stay free of allergens.

• Do I need a pillow protector?

  We recommend using a pillow protector to protect your pillow from stains, spills, and allergens.

• Are plush or firm pillows better?

  Plush and firm feels are based on personal preference and your sleep style. While a soft pillow has more give, a firmer pillow will provide continuous support to your head throughout the night. Typically, side sleepers benefit from firmer pillows, stomach sleepers from softer pillows, back sleepers from medium-firm pillows, and universal sleepers from soft, versatile pillows.

• Which pillow is best for allergies?

  If you are a sensitive sleeper and struggle with allergies, our bamboo charcoal pillows are the perfect fit for you. Infused with activated charcoal to help regulate moisture, odor, and temperature, these pillows are available in both our Dough™ and ActiveDough formulations.

• How do your shoulder cutout pillows work?

  The unique shoulder cutout achieves comfort and proper support for side sleepers, so you wake up refreshed. When you lie on your side, your shoulder will sit right in the cutout in the middle, aligning your spine and relieving aches and pains.

• What is the difference between Dough and ActiveDough?

  The main difference between our Dough and ActiveDough pillow lines is the density of the foam. Our proprietary Zoned Dough memory foam is a bit firmer and provides cushioning relief to ease tension that inhibits sleep. ActiveDough is more responsive than our Dough formulation and has been described as softer than regular memory foam. It provides relief from aches and pains so you can experience rejuvenating sleep, all night long.

• What does pillow loft mean?

  Pillow loft refers to pillow thickness. Loft plays a vital role in aligning your neck and spine. Low loft pillows are typically around 4 inches or less, mid-loft is 5-6 inches, and a high loft is anything higher than 6 inches. Generally speaking, stomach sleepers benefit from a lower loft, side sleepers benefit from mid-high, and back sleepers can benefit from any of the three.

• Are any of your pillows eco-friendly?

  If you're looking for an environmentally friendly option, you'll love our Zoned Talalay latex pillow. Known as "Earth's most perfect sleep material" this pillow is produced with biodegradable ingredients from renewable resources and raw materials. The result? A pillow that's good for you, and good for the planet.