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July 7, 2022 - products

Pillows 101: How to Start Shopping for the Perfect Pillow

The best sleep starts with the best pillow. However, choosing the best pillow for your best sleep can be a daunting task. We are here to simplify the process for you, with a quick guide to the pillows Malouf™ has to offer.  

STEP 1: Pillow Factors 

As you consider the type of pillow to purchase there are a few things to factor in.  

Mattress Firmness 

Softer mattresses create a smaller gap between your head and mattress, meaning you need a thinner pillow, while firmer mattresses require a pillow with a higher loft.  

Pillow Loft 

Pillow loft describes the compressed height of your pillow once you are laying down on it. The ideal loft is the one that helps you maintain a neutral spine, based on your sleep position.   

Sleep Position 

Depending on your sleep position, different lofts and shapes create the ideal cushion for correct spine alignment and pressure relief. 

Sleep Temperature 

When you sleep, your temperature drops, shedding heat into surrounding areas. However, many products take that heat and dissipate it, helping you maintain the optimal sleep temperature all night long. 

Material Allergies 

Just because you have allergies doesn’t mean you have to sacrifice comfort. Many pillows offer solutions for all types of sensitive sleepers to keep you comfortable and healthy.   

STEP 2: Select Your Material 

Malouf pillows are made in a variety of material categories, each of which provides different features and benefits for the sleeper.  

Memory Foam 

Memory foam is always a popular choice for the conforming support it offers. The foam shapes to your head while you sleep, bouncing back to its original shape when you wake up. The contouring properties offer relief from pain and pressure points while creating a stable surface. Malouf’s exclusive Dough™ memory foam formula is exceptionally soft, while still providing premium support. The memory foam pillows come in a range of ideal support for each sleep position, including special shoulder cutout options perfect for side sleepers.  

Our Pick 

Zoned Dough™ Pillow 

  • Ideal balance of soft and supportive 
  • Cradles your head and neck to eliminate pain points 
  • Helps you sleep aligned to wake up refreshed 


Our proprietary ActiveDough™ foam blends two materials, creating the perfect combination. Take the superior support and quick-response feel of latex and add in the cushion and contouring relief of memory foam to end your day on the right note. All the Malouf ActiveDough pillows utilize our patented Zoned Technology™ which features zones of larger and smaller holes to offer the right amount of support for your head and neck. The Zoned ActiveDough pillows are right in the middle of the firmness scale, these are the perfect pillow for back and side sleepers.   

Our Pick 

Zoned ActiveDough + Bamboo Charcoal Pillow  

  • Regulates moisture, odor, and temperature 
  • Bamboo charcoal creates hypoallergenic pillow 
  • Responsive pillow perfectly cradles your head and neck 


Talalay latex is often called “Earth’s most perfect sleep material.” The list of pros in favor of sleeping on latex is long. It is naturally hypoallergenic and environmentally friendly. The pillows instantly provide cradling support and are soft, airy, and breathable. Malouf offers standard, gel, and shredded latex pillow options. The moldable structure makes latex pillows a universal fit for any sleep position.  

Our Pick 

Shredded Natural Talalay Latex Pillow 

  • Traditional pillow structure 
  • Engineered to be shapable so you can sleep well in any position 
  • 100% latex material is free of synthetics and additives 


Many of the Malouf pillows can seem a little overwhelming with all the features and technology you may not be used to. If a traditional pillow is more your style, there are plenty of options there as well. Our down and down blends offer a plump, soft pillow that stays that way. They offer soft, airy support along with luxurious comfort. Our gelled microfiber pillows have those same benefits, but without the quills or allergens that sometimes come with down. Like the latex, filled pillows will work for you regardless of your preferred sleep position.  

Our Pick 

Gelled Microfiber™ Pillow 

  • Luxurious feel without prickly fill 
  • Breathable 100% cotton cover 
  • Maintains comfortable sleeping temperature 

STEP 3: Consider Additional Features 

If you do sleep hot or have health issues that are affecting your sleep as we discussed in Step 1, there are solutions to that.  

Cooling Features  

Using different gels and our unique OmniPhase™ technology, many Malouf pillows are designed to cool down your body and your sleep.  

Our Pick 

CarbonCool™ + OmniPhase™ Pillow 

  • Rated at 20-times the cooling capacity of gel memory foam 
  • Actively pulls heat away from your head, neck, and face 
  • Creates optimal body surface temperature of 87-91 degrees 

Infusion Features 

From soothing chamomile to allergy-reducing charcoal to restorative CBD, Malouf offers several infused pillows that bring unique and powerful qualities to your sleep experience. Improve your overall ability to rest soundly with any of these infusions.  

Our Pick 

Zoned ActiveDough™ + Lavender Pillow 

  • Calming lavender enhances relaxation 
  • Floral infusion soothes your body and mind for better rest 
  • Memory foam and latex create a cloud-like surface 

As you embark on the hunt for the best pillow for you, we hope this guide makes it a more pleasant experience. With a little research, we know you can find the perfect pillow that will give you the sleep you’ve been dreaming of. Our customer service team is always ready and willing to help you shop and offer recommendations. Reach out by email at info@maloufhome.com, by phone at (888) 910-0235, or the live chat feature at maloufhome.com.  

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