LOGAN, Utah—Malouf HomeTM is releasing three new mattress families at January Las Vegas Market. The Ice CloudTM, PolarisTM, and Neve mattress lines offer more personalization and focus largely on cooling technology. The new trio will eventually replace Malouf’s current lineup of mattresses (Peak, Ascend, and Embark).
“This is one of the most exciting product launches we’ve ever done,” said Eric Holmstead, President of Malouf HomeTM. “We can’t wait to see our retail partners at Vegas Market and have them experience our new mattresses—especially the Ice CloudTM. We’ve pulled out all the stops and have combined our most innovative technologies to create our coolest-feeling mattress to date.”
The mattress lines progressively introduce cooling technologies for a clear step-up between products. The Ice Cloud™ is the most premium of the three-tier offering. It utilizes three cooling technologies and sleeps seven degrees cooler when compared to the entry-level option, according to surface temperature testing done at the MaloufTM Research Center. The Polaris™ line has two cooling technologies and the Neve line features one.
Every mattress in the Ice CloudTM line features a top layer of OmniPhaseTM phase change material that actively absorbs and dissipates heat to maintain an optimal sleep temperature. These mattresses also include a supporting layer of cooling and contouring CoolSyncTM memory foam, as well as zoned pocketed coils for targeted pressure relief. Tying everything together is the innovative HyperChillTM cover that’s cool to the touch.
The Ice CloudTM mattress line comes in three material variations: CoolSyncTM memory foam, ActivAirTM quick-response foam and AeroFlexTM latex. The PolarisTM and Neve lines are also available in these materials. These new mattresses are backed by a 10-year warranty and pair perfectly with the company’s line of adjustable bed bases.
The Ice CloudTM, PolarisTM, and Neve mattresses will make their debut at Las Vegas Market from Jan. 28 through Feb. 1 in the MaloufTM showroom at B1350. Along with this product launch, MaloufTM will release new mattress POP items and marketing assets on the Wholesale Resource Center to help retailers maximize their sales. For more information or to schedule an appointment, contact a sales representative at 800-517-7179 or firstname.lastname@example.org. To learn more about MaloufTM, visit maloufhome.com.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, sleep systems, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B CorporationTM, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.