Malouf™ to Launch New Furniture at Las Vegas Market
LOGAN, Utah—Malouf Home™ is expanding their Salt Flat™ and Weekender™ furniture lines to include new bedroom and living area pieces. Malouf™ will showcase these furniture items and other products at the upcoming Las Vegas Market.
“We continue to look for opportunities in the market to help our retail partners be successful,” said Eric Holmstead, President of Malouf Home™. “This year’s focus is providing the right product at the right price, whether that’s our entry-level Weekender™ furniture or high-end Salt Flat™ furniture. We want to help our partners build a robust product offering to increase sales.”
Salt Flat™ has new inventoried items like the Rainer Bed with plush boucle upholstery, the Winchester Leather Sofa in Italian full-grain leather, and the bestselling Acer Dining Table that’s currently available in the container-direct catalog. Additions to the Weekender™ line include new ready-to-assemble upholstered and wood beds, plus a variety of new sofas.
“Retailers are eager to add furniture to their lineup, and they’re looking at omnichannel options to get their products out there,” said Jesse Gibbs, VP of National Sales. “Through our updated Weekender™ line and drop-ship program, our partners can continue to compete with online retailers and also cut down on overhead costs. This is one more way we’re supporting our retail partners in today’s market landscape.”
Malouf™ is also increasing their showroom by nearly 6,000 square feet to give retailers a more thorough overview of their product lineup. With the expansion, Malouf™ is adding a brand new space to display Weekender™ products, and they’re also updating the Salt Flat™ showroom to include furniture vignettes with all inventoried items.
Las Vegas Market will be held from Jan. 29 through Feb. 2 at the World Market Center. Retailers can see Salt Flat™ and Weekender™ products in Malouf’s showroom, Suite B1350. To make an appointment or schedule a private tour, contact a sales rep at 800-517-7179 or sales@maloufhome.com. For more information, visit maloufhome.com.