Malouf™ Releases New Innovative Mattresses and More at Las Vegas Market
LOGAN, Utah—Malouf Home™ released a variety of new products at Las Vegas Market across their three brands: Malouf Home™, Salt Flat™ and Weekender™. Their main release was a new assortment of U.S. assembled mattresses, the Neve, Polaris™ and Ice Cloud™, which are the most innovative in the company’s history. A full recap of the Malouf™ showroom is available here.
"It's always a great opportunity to see our retail partners at Vegas Market and introduce new products,” said Eric Holmstead, president of Malouf Home™. “We launched our coolest-feeling mattresses yet, and we previewed several additions to our Weekender™ and Salt Flat™ lines. We received great feedback on these new items, and we can't wait to see them in stores.”
The Ice Cloud™ Mattress is the most premium of the three-tier mattress offering. It utilizes three cooling technologies and sleeps seven degrees cooler when compared to the entry-level option, according to surface temperature testing done at the MaloufTM Research Center.
What sets the Ice CloudTM apart is the top layer of OmniPhaseTM phase change material, which actively absorbs and dissipates heat to maintain an optimal sleep temperature. All Malouf Home™ mattresses are assembled in the U.S. and ship rolled and compressed for easy transportation.
Malouf™ also released the FlexFill™ + HyperChill™ Pillow and the Upholstered Highrise™ Frame. The FlexFill™ Pillow has a shredded memory foam and down alternative fill, providing versatile support for back and side sleepers. It also includes an instant cooling HyperChill™ cover and comes in a standard pillow and a shoulder cutout.
The Upholstered Highrise™ Frame matches the new look of Malouf™ adjustable bed bases with linen-like charcoal upholstery. Its clean look and solid steel construction means it can function as a standard platform bed, zero-clearance base or Bunkie board. The frame will be available to order in mid-February. The FlexFill™ Pillow and new mattresses are ready to order now through the Wholesale Resource Center.
Malouf™ also expanded their furniture offering with two WeekenderTM metal platform beds, as well as two Salt FlatTM upholstered beds. The new WeekenderTM beds are in stock and ready to order, and they’re also offered through Malouf’s convenient Endless Aisle Drop-Ship Program. Salt FlatTM furniture is available to order through LTL, FTL and container-direct shipping.
"Las Vegas Market is one of our most exciting shows of the year,” said Ashlee Willes, director of marketing. “It's an opportunity to create a unique showroom experience for our retail partners, and our new products play a huge part in that. We've also invested in new marketing assets to help our retail partners sell these products in-store and online."
Malouf™ retail partners can access these new marketing materials and more through the Wholesale Resource Center. To take the virtual tour of the Malouf™ Las Vegas showroom, watch the recap video here. To learn more about any of the products, contact a Malouf™ sales representative at 800-517-7179 or sales@maloufhome.com.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B CorporationTM, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.