Malouf™ Launches New Campaign to Support Healing for Child Abuse Survivors

LOGAN, Utah—Malouf Home™ is launching a sleep system campaign during the month of September to support the Malouf Foundation™—the company’s nonprofit arm dedicated to confronting child sexual exploitation. For every mattress and adjustable bed bundle their retail partners purchase, Malouf™ will donate a mattress to the charity’s Rooms Restored™ program.

Rooms Restored™ is dedicated to creating restorative spaces for children who have endured sexual abuse. The program’s primary focus is to offer child survivors the opportunity to makeover their bedrooms through a safe, trauma-informed process. The Malouf Foundation™ first introduced Rooms Restored™ two years ago at Forging Freedom at Las Vegas Market.

“Rooms Restored™ is an initiative of ours that promotes healing for survivors,” said Sage Hancock, director of impact at the Malouf Foundation™. “Because the healing process looks different for everyone, we want survivors to create a space that’s unique to them and their journey.”

During the next month, Malouf™ retail partners can support Rooms Restored™ when they purchase a sleep system including a Wellsville™ mattress and Malouf™ adjustable bed base. For every sleep system sold, Malouf™ will donate a mattress to Rooms Restored™. All donations made to the program will go toward individual room restorations.

“Our industry partners have inspired us with their commitment to this cause, and we hope to see that involvement continue with this new campaign,” said Jake Neeley, executive director of Malouf Foundation™. “Rooms Restored™ is a great way for retailers to utilize their home furnishings expertise to make a difference in the lives of survivors as they create their pathways to healing.”

To place an order to support the campaign, visit the Malouf™ Wholesale Resource Center or contact a sales representative at 800-517-7179 or sales@maloufhome.com. For more information on the Malouf Foundation™ and Rooms Restored™, go to malouffoundation.org/roomsrestored.

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About Malouf Home™

Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.

About the Malouf Foundation

Formalized in 2016 and operating out of Logan, Utah, the Malouf Foundation™ is a registered 501(c)3 nonprofit organization dedicated to confronting child sexual exploitation, specifically sex trafficking and online abuse. The Foundation fulfills their mission by providing education through OnWatch™ and Smart Defense™; promoting healing through the Juniper Scholarship™, Rooms Restored™, and restorative care centers; and advocating for survivors through Heroes Landing™ and the "We Believe You" campaign. In January 2022, the Elizabeth Smart Foundation officially became a part of the Malouf Foundation™ to broaden the impact of both organizations. Supported by the network of Malouf Companies™, the Malouf Foundation™ gives 100 percent of its resources on behalf of the people it serves. For more information or to make a donation, visit malouffoundation.org.