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Malouf™ Launches National Commercial to Boost In-Store Sales for Retailers

2nd May 2024 • Malouf Home

LOGAN, Utah—Malouf Home™ has released a national commercial to promote their new line of cooling Ice CloudTM Mattresses. The ad is designed to increase brand awareness and build excitement around these new products, as well as drive more traffic to retailers’ stores—resulting in higher sales and customer engagement. Click here [SR1] to watch the ad.

“Our end goal is to have customers going into stores to ask for MaloufTM products, and this commercial will increase demand for all our new mattresses, including the Ice CloudTM,” said Ashlee Willes, director of marketing. “Mattresses are a key part of the overall sleep system, and these are our coolest, most innovative, mattresses we’ve ever created.”

The national commercial will be streaming across internet streaming services like Hulu and YouTube. According to Forbes, 99 percent of all U.S. households pay for one or more streaming service. The commercial will also direct end consumers to, where they can use the dealer locator find a store that carries MaloufTM products.

When they visit a store, retailers can pair customers with the best Malouf TM mattress for their budget and needs. Customers can also shop for other MaloufTM products to build their perfect sleep system—increasing store sales and average order value.MaloufTM retail partners can contact their sales representative about thresholds to be added to the dealer locator.

“This new commercial was developed and executed by our in-house creative teams, and it’s already generating a lot of positive attention for the brand,” said VP of Marketing Joel Dewberry. “This is just the beginning for Malouf HomeTM as we invest in a robust advertising strategy that drives demand for our products and captures more sales for retailers."

MaloufTM retail partners can browse the company’s full lineup of mattresses (the Ice CloudTM, the PolarisTM and the Neve) on the Wholesale Resource Center. They can also access new POP items, marketing materials and training resources. For more information about their products, visit To partner with Malouf™, contact a sales representative at or 800-517-7179.

About Malouf Home™

Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation ™, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more,


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