Malouf™ Launches National Commercial to Boost In-Store Sales for Retailers

LOGAN, Utah—Malouf Home™ has released a national commercial to promote their new line of cooling Ice Cloud^TM Mattresses. The ad is designed to increase brand awareness and build excitement around these new products, as well as drive more traffic to retailers’ stores—resulting in higher sales and customer engagement. Click here [SR1] to watch the ad.

“Our end goal is to have customers going into stores to ask for Malouf^TM products, and this commercial will increase demand for all our new mattresses, including the Ice Cloud^TM,” said Ashlee Willes, director of marketing. “Mattresses are a key part of the overall sleep system, and these are our coolest, most innovative, mattresses we’ve ever created.”

The national commercial will be streaming across internet streaming services like Hulu and YouTube. According to Forbes, 99 percent of all U.S. households pay for one or more streaming service. The commercial will also direct end consumers to maloufhome.com, where they can use the dealer locator find a store that carries Malouf^TM products.

When they visit a store, retailers can pair customers with the best Malouf ^TM mattress for their budget and needs. Customers can also shop for other Malouf^TM products to build their perfect sleep system—increasing store sales and average order value.Malouf^TM retail partners can contact their sales representative about thresholds to be added to the dealer locator.

“This new commercial was developed and executed by our in-house creative teams, and it’s already generating a lot of positive attention for the brand,” said VP of Marketing Joel Dewberry. “This is just the beginning for Malouf Home^TM as we invest in a robust advertising strategy that drives demand for our products and captures more sales for retailers."

Malouf^TM retail partners can browse the company’s full lineup of mattresses (the Ice Cloud^TM, the Polaris^TM and the Neve) on the Wholesale Resource Center. They can also access new POP items, marketing materials and training resources. For more information about their products, visit maloufhome.com. To partner with Malouf™, contact a sales representative at sales@maloufhome.com or 800-517-7179.

About Malouf Home™

Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation ™, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visitmaloufhome.com.