7 February 2023
LOGAN, Utah—Malouf Home™ wrapped their attendance at Winter Las Vegas Market after releasing a variety of new products across their three brands: Malouf Home™, Salt Flat™, and Weekender.
"We had a great show at Las Vegas Market. Traffic was up, and it’s always great to see so many of our retailer partners in person,” said Eric Holmstead, president of Malouf™. “Our focus this year is providing the right product at the right price, and we showcased this through Salt Flat, Weekender, and Malouf launches."
Malouf™ added to their comprehensive pillow lineup by combining two of their most popular features: the unique shoulder cutout and innovative ActiveDough™. The Shoulder Zoned Gel ActiveDough™ Pillow has responsive memory foam infused with a heat-dissipating cooling gel and a shoulder cutout that helps align the neck and spine. It’s the first of its kind in the ActiveDough™ family and was designed to appeal to the 74 percent of people who are side sleepers.
Additionally, the Malouf™ team highlighted the updated Salt Flat™ assortment. Starting in quarter two of this year, 75 percent of Salt Flat™ products can be ordered through LTL and FLT shipping. The new inventoried items are in the living room and dining room categories, and several of the products were displayed in the refreshed Salt Flat™ showroom.
Jesse Gibbs, vice president of national sales, said, “We were really excited to show additions to our Salt Flat™ inventoried assortment. Ordering container-direct doesn't work for all stores, so this will help get the right product into stores and then into customer's homes."
Not only did Malouf™ update the Salt Flat™ showroom, but they also added new space to display Weekender™ products to preview the seating, living, and accent pieces in the assortment. Recent arrivals to Weekender™ include ready-to-assemble wood and upholstered beds, as well as a variety of new sofas. Like the Salt Flat™ items, these will also be available to order in the second quarter.
The showroom increased, overall, by 6,000 square feet to give dedicated merchandising space to the three-fold brand strategy, highlighting new and in-stock products in multiple high-performing categories.
A full recap of the Malouf™ show is available to watch here. To learn more about Malouf™ and their product offering, visit maloufhome.com. To request a Salt Flat™ catalog, contact a sales rep at email@example.com or 800-517-7179.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, sleep systems, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.