26 September 2023
LOGAN, Utah—Malouf Home™ has announced Ashlee Willes as their new marketing director and Nikki Johnson as an email marketing specialist. Willes and Johnson will work directly with Sydnee George, brand manager, and Kelsie Nelson, content marketing specialist, to support the company’s growth and success.
“Ashlee and Nikki are amazing at what they do, and we’re excited to have them on the team,” said Joel Dewberry, VP of Marketing. “They have several years of experience in marketing, and their creative skills are a huge asset to the company. Working together, we can build our brand even more and take the next step in making Malouf™ a household name.”
An industry veteran, Willes was the former brand manager for Malouf™ and will now serve as the marketing director. Her responsibilities revolve around developing and executing high-impact strategies, which includes analyzing market trends, consumer behavior and competitive landscapes. Before Malouf™, Ashlee was a market research consultant at Qualtrics, which is an experience management company that focuses on collecting, organizing and understanding important data.
Willes shared, “I’m looking forward to new innovation within our family of brands, as well as a continued investment in our retail partners’ success. Our number one goal is to provide value to our retail partners, and that’s why we continue to raise the bar when it comes to high-quality assets that help them drive sales online and in stores.
Johnson has a strong background in marketing research and analytics, and her role at MaloufTM focuses on email marketing. She oversees the development of weekly emails, analyzes their performance and builds new customer segments for better results. Previously, she was a marketing research assistant at Utah Valley University, and she also worked at Vivint Smart Home Security as a social media specialist.
“I love that Malouf™ has a growth mindset and that everyone is willing to improve processes,” Johnson said. “I approach my work with a strong mix of creativity and analytics. My background has given me a lot of experience to manage both of those things, and I believe that will make our email strategy even more competitive in the future.”
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, sleep systems, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B CorporationTM, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.