LOGAN, Utah—Malouf™ hired Matthew Croshaw to lead strategies for organization effectiveness inclusive of organization design, talent & leader development, and change & continuous transformation for their growing network of companies.

Croshaw’s experience has adeptly prepared him to support the Malouf™ team as they undergo rapid growth. Since 2004, Croshaw has worked for Parker Hannifin (PH), a Fortune 250 global leader in motion and control technologies headquartered in Cleveland, Ohio. During his tenure at Parker, Croshaw demonstrated a consistent track record of partnering with business leaders from a wide range of diversified industrial and aerospace markets to craft strategies to improve employee engagement, enhance customer experiences, profitably grow the business, and operationally and financially excel.  The focus of his efforts included building sustainable practices to increase talent and leadership strength throughout Parker’s 49-country, 50,000-employee footprint.   

Croshaw sees a large degree of overlap between Malouf™ and Parker. He noted “Both organizations benefit from a center-led, decentralized approach to business. In fact, one of the reasons I came to work at Malouf™ is because of the bias Malouf has to quickly respond to growth opportunities in diverse markets while strategically growing their core businesses. Installing strategies and frameworks to help leverage shared services, while building upon the Malouf culture, will exponentially benefit Malouf’s ability to be successful in their diversified approach to growing the business. Bedding was their catalyst, but now the mix of business includes tech, non-profit, real estate, venture capital, retail, and home goods industries.”

His team at Parker helped develop strategies, structures, lateral capabilities, people practices and reward systems, and he plans to pursue similar objectives at Malouf™—starting with strategy. Croshaw said, “Malouf™ has an incredible culture, and their growth from 2003 is remarkable. My goal is to crystalize a strategy that builds upon our unique competitive advantages to take our performance to the next level. Central to our ability to win will be our continued focus on people, planet, and profit.”

Having recently surpassed 700 employees in their central business (not including the teams at retail branch Downeast and venture capital firm Tamarak) the executive team at Malouf™ recognized the need for a focus on organizational effectiveness.

Sam Malouf, CEO and founder of Malouf™, said, “Our teams are scaling so fast, and we want to make sure our growth plan is thoughtful, efficient and comprehensive. Matt will help retain our existing talent and culture and take us to brand new levels. With him on the team, we can meet any new challenge thrown our way.”

The next steps are the ones Croshaw looks forward to the most. “The fun work now is organizing around a shared strategy with the exceptional talent that comes to work every day here at Malouf.”


About Malouf™ Companies

Malouf™ Companies spans 30 years, five states, and multiple industries. Headquartered in the largely rural Cache Valley, Malouf™ Companies brings high-quality jobs and economic stimulus to northern Utah, employing over 1,200 people and operating in three corporate offices and six distribution centers. Notable companies in the Malouf™ family include sleep and home furnishings innovators Malouf™ Home and Maven™; Utah retail company Downeast™, which includes home and apparel divisions; technology and app pioneer Impact Collective; and venture-focused family office Tamarak Capital. The Malouf™ network of over 55 brands and businesses generates revenue that in turn fuels the Malouf Foundation’s fight again child sexual exploitation. As Utah’s largest Certified B Corporation®, the company focuses on using their business as a force for good by serving a triple bottom line of people, planet, and profits.