Malouf™ Reveals Updates to Salt Flat™ Website
June 2, 2022
LOGAN, Utah—Malouf Home™ has released exciting new updates to SaltFlatHome.com, as the furniture line continues to gain popularity with the company’s retail partners.
The refreshed site has enhanced detail pages for best-selling products to better communicate the unique characteristics of each piece. It also includes new photo assets, more information on the brand and its social impact, and a section educating retailers on its commitment to innovation and service.
“We’re celebrating multiple successes with Salt Flat™, including recent expansions to our shipping programs,” said Jesse Gibbs, VP of National Sales. “The improved website is another big win for our team. Now when someone visits the site, they can really explore the narrative around Salt Flat™ and the unmatched craftmanship.”
The Salt Flat™ website was developed in-house from start to finish by Malouf’s creative departments including photo, design, 3D imaging, messaging and software development. Brand manager Ashlee Willes shared, “Every department contributed a significant amount of time to this project, and we’re excited to share the end product. As we continue to grow and learn, we’ll adapt to meet the needs of our retail partners.”
In 2020, Malouf™ acquired Salt Flat™ to continue its 30-year-history of producing high-quality home furnishings. The Salt Flat™ line consists of over 500 SKUs across the living room, dining room and bedroom categories. Malouf™ retail partners can view select pieces in-person at the company’s showrooms in Las Vegas and High Point.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.