Malouf™ Partners with Pura™ for Home Fragrance Launch
August 26, 2021
LOGAN, Utah—Malouf Home™ is launching a new Sleep Well Set by Pura™. Pura™ is an innovative, home fragrance device that combines designer-grade fragrances with smart technology. The product is a simple and elegant diffuser that plugs into any standard outlet, paired with a mobile app for total customizable control. Pura™ and Malouf™ have partnered on two signature scents to enhance the sleep experience.
Scott Carr, Malouf™ marketing director, said, “We focus on how to bring innovation into the sleep routine, and Pura™ devices are fresh tech that helps users customize their homes.” Carr continued, “We wanted to combine our sleep expertise with their fragrance expertise to create this exciting new offering.”
The Malouf™ Sleep Well Set by Pura includes one Pura™ device and the signature scents Rest and Rise. While the scents can be used any time of day, the fragrance team designed the soothing scent of Rest for nightly unwinding and the refreshing aroma of Rise for energizing mornings. Rest includes notes of bergamot, cardamom, and sandalwood, while Rise smells of fresh orange blossom, mint, and jasmine. Both scents are IFRA-certified as free from harmful chemicals and additives, making them safe for children and pets. The ingredients are also eco-friendly and ethically sourced.
Chief Fragrance Experience Officer Mara Dumski said, “At Pura™, we are passionate about expanding luxury, responsibly sourced, safe scents into the home. Our partnership with Malouf™ brings the restorative power of fragrance into users’ sleep routines for a truly immersive experience.”
Malouf™ experts recommend pairing the Sleep Well Set by Pura™ with a Malouf™ adjustable bed base, both of which have apps that can be used from most smartphones. The apps can easily create a nightly routine—scheduling the calming Rest scent in the evening to relax and using the timed massage feature on an adjustable base to relieve stress. Or, for a morning routine, try a scheduled Rise scent synchronized with the alarm feature on the Malouf Base App.
The Pura™ and Malouf™ collaboration will be available soon. For more information, contact a Malouf™ sales rep at 800-517-7179 or email@example.com.
About Malouf Home™
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing, and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.
Pura™ was inspired by its founders Richie Stapler’s and Bruno Lima’s vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura's™ designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Since its 2018 launch, Pura™ quickly established itself as the number one smart home fragrance diffuser brand. Pura’s™ luxury partnerships include fragrance collaborations with capri BLUE™, NEST™ New York, LAFCO™, and many more.