LOGAN, Utah—Home furnishings provider Malouf™ officially launched its Creature Comfort™ product line made exclusively for pets. The assortment consists of dual-purpose, point-of-purchase products including miniature mattresses, bed frames, protectors, toppers and comforters. 

“Consumers are spending just as much money on their pets as themselves, so we found an exciting opportunity to maximize revenue streams for our retail partners,” said Eric Holmstead, director of North American Sales. “The best part is they already have some of these items in-store for product demonstrations. Now, our retailer partners can create a new pet bedding section in their stores to cater to a new clientele.”

No matter the size, type, or breed, Malouf™ has the perfect sleep solution for all furry or scaly animal friends. One customer raved, “My little kitties need lumbar support. Before buying this mini mattress, I was spending thousands of dollars in vet bills each week to make sure Harold and Little Fingers get the care they deserve. Honestly, these cats make me so happy that I want to do right by them. … They’ve also stopped running away from home now.” 

Creature Comfort™ is available for a limited time starting April 1, 2021. To place an order for any product, just pick up the phone and call 1-800-ZZZ-PETS. If you call right away, be sure to mention “April Fools” to save an additional 20 percent off re-TAIL price. To learn more, watch the infomercial here or visit www.maloufhome.com/CreatureComfort.

About Malouf™                                                                                                                                     

A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its growing international team now serves over 56 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufsleep.com.