Malouf Introduces American-Grown Luxury with Launch of Supima Cotton Sheet Sets

LOGAN, Utah—Utah-based bedding accessories maker Malouf will boost its luxury bedding offerings this month with the release of 600-thread count Supima Cotton sheet sets at Las Vegas Market. The new line of Supima premium sheets and pillowcases will replace the company's 600-thread count Egyptian Cottons sheets. “Supima is made from the top one percent of the world's cotton, and it has everything people look for in high-end bedding," said Malouf CEO Sam Malouf. "It's incredibly soft and strong, and it doesn't pill. We're offering a price point that's highly advantageous to our retail partners, so they can, in turn, provide more luxury and value to their customers."

Malouf's Supima Cotton sheets are made of single-ply, 100 percent American-grown extra-long staple cotton and feature a sateen weave that creates a beautiful drape and lustrous sheen. The company crafted the new sheet sets with oversized dimensions and extra-deep pockets to accommodate thicker and pillowtop mattresses, as well as mattresses on adjustable bed bases. “Like Malouf, the Supima brand is dedicated to unquestionable quality, style and luxury, so this new direction in high-end bedding makes perfect sense,” said Mike Douglas, VP of sales for Malouf. “We created these sheets knowing that people would love the feel, the breathability, and the long-lasting elegance. They come with our five-year warranty and the confidence that they are always made of authentic American-grown, extra-long staple cotton.”

The new Supima sheet sets are available in Queen, King, Split King, and California King sizes in four colors: White, Smoke, Flax, and Charcoal. Pillowcase sets are also available in the same color options in Queen and King sizes. Twin, Twin XL, Full and Split Queen sheets sets are available in White only. In addition to Supima sheets, Malouf plans to release Z Shoulder Cutout pillows in several new Zoned Dough options, including Chamomile, Lavender and Peppermint aromatherapy pillows that come with real essential oil spritzers. Based on the success of these pillows, which are specially-designed for side sleepers, the company will also debut Zoned Dough + Bamboo Charcoal and Zoned Gel Dough options.

"We released our first Shoulder Cutout pillow a year ago as a personalized solution to side sleepers, and we've seen them grow in popularity since," Douglas said. "It was a natural progression to pair that design with some of our best Zoned Dough pillow experiences: our scent-infused pillows, our odor-neutralizing bamboo charcoal, and our temperature-regulating Gel Dough. Finding a pillow with the right feel, fit, and temperature is key to getting restorative sleep."

The company will also display its new Structures™ upholstered headboards. Designed with linen-inspired fabric and button-less tufting, the new headboards easily transform a basic metal bed frame into a modern masterpiece and create an affordable, on-trend statement piece in any bedroom. Malouf's new products will be on display in showroom C1540 at the World Market Center during Las Vegas Market. Visit https://www.maloufsleep.com/showrooms for more details.

ABOUT MALOUF Malouf has been innovating, manufacturing, and importing quality bedding products for over 14 years. Malouf’s product lines include Z pillows, WOVEN linens, STRUCTURES frames, SLEEP TITE protectors, and ISOLUS toppers. This comprehensive offering provides retail partners with the tools needed to enhance every mattress sale. Malouf now owns over one and a half million square feet of warehousing space between the east and west coasts, allowing for streamlined shipping logistics and faster transit times. For more information about Malouf, visit http://www.maloufsleep.com. ----