Malouf™ Highlights Several New Products at Las Vegas Market
April 15, 2021
LOGAN, Utah—Malouf Home™ showcased multiple new products at Las Vegas Market, including an ActiveDough™ mattress topper infused with CBD oil, eight memory foam Weekender™ mattresses and 20 Weekender™ furniture pieces. Additionally, the company announced Salt Flat™ furniture will be available for shipping in the U.S. starting in May.
“Retailers are excited about all of these new releases. Weekender™ mattresses were especially popular at Las Vegas Market and there’s a lot of interest in our new CBD products,” said Malouf™ Marketing Director Scott Carr. “Since launching our CBD pillows over two years ago, we’ve looked for new ways to incorporate CBD oil into our products so customers have more natural sleep solutions. Our CBD-infused mattress topper and accessories take sleep and relaxation to a whole new level.”
The Malouf™ ActiveDough™ Mattress Topper is infused with pure CBD oil for full-body sleep relief. In addition to the CBD pillows and mattress topper, Malouf™ created a complete sleep system with CBD spray and CBD lotion. The spray is now part of Malouf’s existing line of aromatherapy sprays, and customers can spritz it on their pillows, sheets and other bedding. The CBD lotion contains ingredients like shea butter, coconut oil and olive oil, and customers can apply it for more targeted CBD relief.
Malouf™ has added eight memory foam Weekender™ mattresses with five different profile options (ranging from 5 to 12 inches) as well as cooling gel and bamboo charcoal infusions. The gel infusion keeps customers cool and comfortable, and the activated charcoal removes excess moisture to maintain a fresh sleeping environment. Malouf™ also introduced 20 Weekender™ furniture items for the bedroom, living room and outdoor patio—perfect for customers looking to upgrade their space.
At Las Vegas Market, Malouf™ announced Salt Flat™ furniture will be in stock domestically and ready to ship in May. The company acquired the furniture line last year to bolster their product assortment, adding more than 500 SKUs across multiple categories, including bedroom, dining room, living room and outdoor furniture. Salt Flat™ products continue to be available through Malouf’s container direct program.
“Las Vegas Market was a home run for us. We were able to meet with hundreds of accounts, whether virtually or in-person, and meet some new faces as well,” said Eric Holmstead, director of North American Sales. “Our retail partners are particularly thrilled about Salt Flat™ products being available for domestic distribution. With the pandemic, we’ve seen a higher consumer demand for home furnishings, so we’re excited our retail partners can now offer these products in-store to their customers.”
Malouf™ hosted a Facebook livestream from the Market and offered virtual and in-person appointments to meet the needs of every retail partner. Watch a recap of Malouf’s Las Vegas showroom here, or for information on Malouf™ products, visit maloufhome.com.