LOGAN, Utah—The Malouf Foundation, the non-profit arm of Malouf, is pleased to introduce the new and improved malouffoundation.org. With this updated website, visitors can learn more about the mission of the foundation, access educational resources, and explore its three-fold focus: (1) fight child sex trafficking and exploitation; (2) comfort and care for abuse victims; and (3) support children and families in need.

As a large part of the new website, the Malouf Foundation launched the OnWatch campaign—designed to educate its industry peers and members of the public on the signs of child sex trafficking and exploitation. Visitors can access the OnWatch training page at malouffoundation.org/onwatch.

“We’re trying to shine a light on this issue,” said Sam Malouf, who created the foundation with his wife, Kacie Malouf. “We need to increase public awareness and encourage everyone to get trained. That’s when a real difference can be made.”

During the training, visitors are asked to watch a series of short videos, teaching them to identify the physical, emotional and behavioral signs of trafficking. Upon completion, visitors are invited to sign the pledge to spread awareness. “Getting more involved made me realize how big the need is, both here in the United States and across the globe,” Kacie said. “Child sex trafficking is not something people want to talk about, but it’s important to raise awareness and give a voice to those who can’t be heard.”

Additionally, the Malouf Foundation partners with like-minded organizations to support its other humanitarian efforts through events and fundraising opportunities. Find upcoming foundation events on the recently added events page via the new website.

One of the main goals of the new website was to reflect the many foundation enhancements made in 2018, which is largely shown through the updated design and powerful new imagery taken at aftercare centers for child survivors of trafficking. In addition, the Malouf in-house creative and development teams collaborated to simplify the donation process for all users. Visitors can access the new donation page at malouffoundation.org/donate.

“The new website shows our team’s commitment to individuals and families in need,” Sam said. “We’re excited about the final product, and we encourage our partners and the general public to check it out and get involved with the Malouf Foundation.”

About Malouf Foundation:

Founded in 2016 and based out of Logan, Utah, the Malouf Foundation is a registered nonprofit 501(c)3 organization dedicated to bringing comfort to community members by helping them fulfill basic needs during difficult times. The foundation works closely with local charities to provide comfort and care for abuse victims as well as support children and families in need. The foundation’s banner cause is to fight child sex trafficking and exploitation. Through key partners and its parent company, Malouf, the foundation gives 100 percent of its resources to the people it serves. For more information about the Malouf Foundation, visit malouffoundation.org




Jake Neeley


800-517-7179 ext. 130