December, 7 2020 - news, wellness

Force for Hope and Freedom: 2020 Malouf Foundation Highlights

As a Certified B Corporation®, Malouf™ has a triple bottom line: profits, planet, and people. This means we’re not only concerned about revenue; We’re also committed to reducing our impact on the earth and improving lives. 

One of the ways we do this is through the Malouf Foundation, the charitable arm of our organization. Its purpose is to rescue and shelter sexually exploited children.

While this year has been full of ups and downs, we’re grateful for the unique opportunities it’s provided to serve our community. Here are some of the highlights from 2020.


One of our greatest accomplishments this year was launching OnWatch™, a training designed to empower people to spot, report, and prevent sex trafficking in daily life. Built from survivor experiences and industry expertise, this training has already enabled people to identify victims and create a path to freedom.

Giving Tuesday

In conjunction with this new training and as part of our Giving Tuesday initiative, we encouraged our retailers to give their employees the opportunity to complete the OnWatch™ training during paid work hours. Using work time to complete the OnWatch™ training is something Malouf™ employees were encouraged to do as well.

COVID-19 Hospital Donations

This year presented unique opportunities to give back. Specifically, in response to the national COVID-19 crisis, Malouf™ donated mattresses, adjustable bed bases, bed frames, and mattress protectors to hospitals in New York, Illinois, Tennessee, Nevada, and California, as well as other centers in need of these resources during the pandemic.

Golf for Freedom

This year, our annual Golf for Freedom event raised $109,069. One hundred percent of the proceeds raised at this year’s event are going directly to helping trafficking survivors in Cache and Muskingum Counties through their children’s advocacy programs.

Art for Capsa

COVID-19 restrictions made our event look a little different this year. However, we were still able to pull off our annual art auction and benefit dinner. Nationally renowned artist Jordan Daines completed a live painting while Malouf chef Matt Wilkerson created a culinary experience of farm-to-table foods. All proceeds from the event support CAPSA’s free clinical therapy program for adults, teens, and children to treat disorders associated with domestic violence and assault.

Malouf Foundation Proceeds

As always, for every purchase of a Malouf™ product, we donate a portion to the Malouf Foundation. We are grateful to be able to create funding for this cause and make a significant impact in the fight against child sexual exploitation.